Seiko Lordmatic brochure from 1970

One of the key aims of this site is to be a source of information for those who collect vintage Grand Seiko. We don’t just list the watches that we have for sale in the anticipation that customers will add them to their collections – we also list watches that we have never had in stock, along with as much data about those watches as we can glean. The intent is to be a reliable source of information about exactly which references were created by Grand Seiko, and to provide data on those references.

We are confident that currently this site contains the most complete, accurate and detailed information on the historical Grand Seiko references that you will find anywhere.

We continue to acquire vintage Seiko marketing material to add to our ever-growing library, and are delighted to be able to scan the documents to share here with the community.

Recently arrived is this brochure from 1970 that primarily covers the Lordmatic range, but since it also includes a couple of Grand Seikos, we of course share it here.

In addition to the Grand Seikos, we also see a King Seiko, and on the back cover, 6138 and 6139 chronographs, and a Bell-matic.

The inclusion of the 6138 and 6139 references pictured is what enables us to date this catalogue to 1970. As always – if you believe we have made an error in this dating, please don’t hesitate to leave a comment below, although given this brochure also makes reference to Expo ’70, we’re pretty confident in our dating!

Whilst the Grand Seikos are featured on what we are numbering the fourth page of the brochure, because of the brochure design they would actually be seen immediately on opening the document. The brochure layout is a 3×1 ratio single sheet of paper, printed on both sides, and then folded twice to give a total of six pages.

From the graphics and text in the brochure, it is clear that the watches featured are being marketed to “the modern man”. The headline on the page featuring the Grand Seikos informs the reader that Seiko lead the world with the excellent precision and design variety of their watches – something that is very hard to argue against if you look at the landscape for watches 50 years ago.

The Grand Seiko references featured in this publication are the 6146-8020 with white dial – at the time of publishing this article we have a mint example of the blue dial version of this watch coming into stock shortly, and also a similarly mint example of the 6145-8020 blue dial date-only variant available right now; and the 4522-7010 of which we have two examples available – a mint one (similar to the one featured in this brochure, without the “36000” text on the dial) priced at $3,500, and an example with the “36000” dial text priced very reasonably at $1,500.

Those watches are pictured below –

Below we present a gallery of scans of the six pages making up this brochure.

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