Seiko brochure from winter 1964

One of the key aims of this site is to be a source of information for those who collect vintage Grand Seiko. We don’t just list the watches that we have for sale in the anticipation that customers will add them to their collections – we also list watches that we have never had in stock, along with as much data about those watches as we can glean. The intent is to be a reliable source of information about exactly which references were created by Grand Seiko, and to provide data on those references.

We are confident that currently this site contains the most complete, accurate and detailed information on the historical Grand Seiko references that you will find anywhere.

We have published scans of Seiko brochures from the 1960’s that feature vintage Grand Seikos on a number of occasions in the past, and are delighted to be able to add another example to our ever-growing library that we present here.

Whilst not so obviously a Christmas brochure from the design as others that we have featured, this example does actually have a publication date code on the rear cover of 6410, indicating it was produced in October of 1964, so clearly intended for the holiday season. This is reinforced by the message on the front cover of “Choose Seiko, Give Seiko”.

Although it is smaller than the brochure from the summer of the same year, this one is actually a tri-fold sheet of paper, with watches and clocks featured over 8 “pages”.

Once again, we find the Grand Seiko 43999 as the sole representative from the Grand Seiko range, and a close look at the dial code print layout around the six o’clock marker shows it to be the SD version that was produced from August 1963 through to January 1964. It is probably unlikely that the SD dial variant of the 43999 was still in stock by the end of the year, so we suspect that customers purchasing a Grand Seiko for Christmas 1964 would have actually received the AD dial variant.

Below we present a gallery featuring scans of the entire brochure. Naturally with a tri-fold design, page numbering can be a little confusion.

The first image in the gallery shows the front cover of the brochure. The second image shows what you are presented with when opening centre fold; then the next is a scan of the left hand side of the brochure when fully unfolded open; the penultimate is the right hand side of the fully open brochure; and finally the back cover.

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